The BeautyMatter FUTURE50 2025 brand Veracity has landed a fresh funding round to fuel growth.WHO: Founder and CEO Allie Egan launched Veracity in 2021 to meet clients where they are and provide them with the necessary tools they need to take control of their health. Inspired by Egan's own experience with the effects of compromised metabolic health, the brand is based on testing key hormones and pH that affect overall health and balance. Veracity delivers the cutting edge of scientifically driven solutions. Veracity’s assortment contains eight supplements and the Hormone Wellness Test, a saliva diagnostic test.WHY: The funding will accelerate Veracity’s strategic growth across product innovation, scientific research, client education and experience, and brand presence, strengthening its position as the leader in modern metabolic health.IN THEIR OWN WORDS: Allie Egan, founder and CEO of Veracity, shared, "This marks a pivotal next step in our mission to redefine metabolic health with safe, natural, and proven biology-first solutions that deliver real energy, sustainable wellness, and the kind of transformative health outcomes people deserve. Veracity was born from my own journey navigating a metabolic health condition and the lack of real, root-cause solutions available. What began as a personal challenge has become a movement, and this funding will propel our momentum and continued rapid growth.”Jason Stoffer, Partner at Maveron, said, “Veracity addresses two major macro trends we are looking at as Maveron. One is the rise of drugs like Ozempic, by which Americans are addressing their metabolic health en masse.